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The Ghosting Epidemic: Why It’s NOT Okay in the Business World

Hello??? Where are you?

Okay, let’s get real for a minute. As a business owner – especially in the creative field of personal brand photography – I see emails disappear into the ether ALL. THE. TIME. I’m not talking about a quick “thanks, but no thanks” – hey, I get it, sometimes it’s just not a fit. But the full-on GHOSTING? Seriously?

Picture this: 

You spend time crafting a thoughtful inquiry to another business, excited about a potential collaboration.You outline your ideas, your vision, maybe even drop in some personalised touches. And then… crickets. Days…weeks…nothing.

Look, I know we’re all busy. But come on, guys! A basic level of professional courtesy costs nothing. Even a short “Not interested at this time” reply acknowledges my time and effort.

This Isn’t Just About Hurt Feelings (Though Those Exist!)

Ghosting isn’t just rude; it’s straight-up bad business. Here’s why:

  • Missed Opportunities: What if my brilliant idea was THE thing your business needed? Ghosting means you’ll never know.
  • Reputation Damage: Word gets around in the small business world. Ghosting leaves a lasting impression – and not the good kind.
  • Burning Bridges: You never know when our paths might cross again. A simple “no” today could preserve a potential future collaboration.
Woman in White Dress Shirt and White Pants Sitting on Floor Using Macbook

Let’s Change the Culture

I challenge everyone in the business world to do better. Let’s commit to ditching the ghosting habit. Instead:

  • Be Timely: Even a quick response shows respect.
  • Be Honest: A short “no thanks” is better than silence.
  • Be Empathetic: Put yourself in the sender’s shoes.

Remember, we’re all trying to build great businesses here. A little professional courtesy goes a long way. Let’s ditch the disappearing act and create a more respectful business environment for everyone!

What do you think? Have YOU been ghosted? Share your experiences in the comments!

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